This post is from a very good friend of mine, Billy Hollis. He’s got some interesting food for thought and I think you’ll enjoy his perspective! For over 15 years now, our industry has been struggling with a crucial tradeoff. We can get broad reach via standards, or we can get the best possible user experience with applications that take advantage of particular devices or platforms. It's a stereotype that people in software development tend to be code and technology centric and not user centric. ......